Hello! I'm Juliana Marques Bartorilla, a Brazilian strategist with a research background, based in Toronto. I hold a degree in Advertising and have spent the past 15 years uncovering the stories behind people's choices with work that sparks fast change, challenges narratives, and creates meaning for brands and the people they serve.

Throughout my journey in global ad agencies and research studios, I've always looked for ways to blend information with inspiration, studying cultural anthropology, watching documentaries, and exploring new frameworks and tools to keep the work sharp and alive.

My love for change is as strong as my love for understanding it, especially in a world that moves faster every day. My goal is simple: help brands build genuine connections that grow with people's lives, while my team and I have fun.

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Work Experience

TBWA IAT (fluent360), Senior Strategist (Director-track), 2025 to 2026, Chicago
Strategy & Research Consultant, Independent/Freelance, 2020 to 2025, Chicago
Family Relocation & Professional Development, 2019 to 2020, Chicago
TBWA, Nissan Strategy Manager, 2017 to 2019, São Paulo
TBWA, Strategy Manager, 2014 to 2017, São Paulo
LIGA, Consumer Insights Specialist, 2013 to 2014, São Paulo
Publicis, Strategy Supervisor Sanofi LATAM, 2012 to 2013, São Paulo
Moma, Strategy Supervisor, 2010 to 2012, São Paulo
Moma, Strategy Assistant, 2009 to 2010, São Paulo
Studio Ideas, Research Trainee, 2009, São Paulo

 

Education

Storytelling in Micro Docs, NYFA, May 2020, Chicago
Design Thinking for Change, IDEO U, Nov 2017 to Dec 2017, São Paulo
Documentary, Academia Internacional de Cinema, Apr 2013, São Paulo
Advanced Branding, Grupo Troiano, 2010, São Paulo
Bachelor's Degree in Communication, Cásper Líbero, 2006 to 2009, São Paulo

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Recognition

Silver and Bronze Lions: Nissan, Follow the Ball
Gold and Silver Lions: Save the Children, Imprisoned Children
Bronze Lion: Fiat, Street Tales