Hello! I'm Juliana Marques Bartorilla, a Brazilian strategist with a research background, based in Toronto. I hold a degree in Communication, with a concentration in Advertising, and have spent the past 15 years uncovering the stories behind people's choices with work that sparks fast change, challenges narratives, and creates meaning for brands and the people they serve.

Throughout my journey in global networks and research studios, I've always looked for ways to blend information with inspiration and to explore new frameworks and tools that keep the work sharp and alive.

My love for change is as strong as my love for understanding it, especially in a world that moves faster every day. My goal is simple: help brands build genuine connections that grow with people's lives, while my team and I have fun.

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Work Experience

TBWA IAT (fluent360), Senior Strategist (Director-track), 2025 to 2026, Chicago
Strategy Consultant and Professional Development, 2022 to 2025, Chicago
Family Relocation, 2019 to 2022, São Paulo and Chicago
TBWA, Senior Strategy Manager, 2017 to 2019, São Paulo
TBWA, Strategy Manager, 2014 to 2017, São Paulo
LIGA, Consumer Insights and Research Lead, 2013 to 2014, São Paulo
Publicis, Strategy Supervisor Sanofi LATAM, 2012 to 2013, São Paulo
Moma, Strategy Supervisor, 2010 to 2012, São Paulo
Moma, Strategy Assistant, 2009 to 2010, São Paulo
Studio Ideas, Research Trainee, 2009, São Paulo

 

Education

Cultural Anthropology — CCC Chicago, Aug to Sep 2025, Chicago

Storytelling in Micro Docs — NYFA, May 2020, Chicago
Design Thinking for Change — IDEO U, Nov 2017 to Dec 2017, São Paulo
Documentary Filmmaking — Ac. Internacional de Cinema, Apr 2013, São Paulo
Advanced Branding — Grupo Troiano, 2010, São Paulo
Bachelor's Degree in Communication, Advertising — Cásper Líbero, 2006 to 2009, São Paulo

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Recognition

Silver and Bronze Lions: Nissan "Follow the Ball"
Gold and Silver Lions: Save the Children "Imprisoned Children"
Bronze Lion: Fiat "Street Tales"